To pacify our insatiable desire for more and more information, should we continue to support publishers displaying online advertising?
One of the biggest challenges with Google AdWords is to create compelling advert copy in just 95 characters – and that count includes the headline! Use our free AdWords advert template to help you craft more compelling creative.
Google is the clear leader in terms of search market share, but will it always be this way? If Google’s dominance of the search market were to ebb what would it mean for your business?
If you’re using PPC to drive traffic to your website you want to be sure you are getting the best value from every click. Here are our top tips for saving money on clicks and improving the quality of your visitors.
Returning website visitors are more likely to convert into paying customers. Remarketing can help you by targeting adverts to previous website visitors and bringing them back to your site.