A simple way for you to get more from your marketing.
All businesses, large and small invest in marketing. When you use a business card, you’re marketing. When you build a website, you’re marketing. When you attend networking events you’re marketing. The list goes on.
The purpose of any and all marketing is to win sales. Regardless of whether your business is selling a product, service, advice or anything at all, you need to sell.
So if we’re all marketing why are some companies winning more sales?
Do they spend more? No, not always. Do they have a big agency? No, not necessarily. So, how are they more effective? And, more importantly, how can you do the same?
Let me explain…
Is this familiar?
On your to do list you have ‘marketing’. At 10.30 you get a call from Jane at the local paper offering you an extra special last minute space for half price. Super! You book the space, you’ve got a great deal (half price remember) and cross out ‘marketing’ on your to do list.
Is the phone ringing? Is your email pinging away with new leads?
It’s working for me
You could get a few good leads this way, and if that’s enough for you and your business that’s great. But, are you sure you’re getting the best possible return for your investment? Ask yourself these questions:
- The advert was half price but was it the best investment of your money?
- Could you have spent your money in another way and had more, higher quality leads?
- Should you repeat the advert in the future?
- Should you use the same headline?
These are all great questions and there are many more you could ask, but have you got the answers?
If you need answers, we can help you
Simply smarter marketing is all about giving you some quick and easy tools that will give you answers to these questions and more.
Let’s get started.
You and your data
We begin with your data.
Your data tells a story. It shows you how people found your business, what steps they took before they became your customer and how long their journey took. So why’s that important?
Let me explain…
All change please
Smarter marketing is not about taking everything you do now and changing it. It’s about looking at what works for your business and then testing ways to make it work better. It’s about trying new marketing tactics in a controlled way to limit your risk and build bigger and better returns.
You see, it’s all about the numbers. How many people are visiting your website or seeing your adverts? How many of those people call you? How many of those people end up buying from you? How much does it cost you to acquire your new customers? And the most important question, how much are you making?
My Dad likes fishing
He enjoys it for many reasons, but mostly the catching fish part. So when he goes fishing he goes to the ‘best’ lakes – the ones with lots of carp, preferably 6lb+ and hungry! He uses the bait that has worked the best for him in the past to maximise his chances of a catch. After all, he’s there to catch fish, not to demonstrate his supreme fishing skills at having caught the only fish in a near empty lake. So where are you ‘fishing’ for your new customers?
So what bait are you using and where do you find the good places to fish?
We start with what you’ve already tried. We can help you understand where your marketing spend has given you a return already and suggest ways to test improvements. We make suggestions for new media and tactics to try based on the methods that are already working as well and those that have excelled for our other clients.
What single marketing tactic works the best?
We’re asked this question a lot. The truth is, different things work for different businesses. You need to test and measure individual tactics to evaluate the effectiveness for your audience. A good place to start is with who you’re looking to reach.
Who are your customers?
Marketing is simply communication. To communicate effectively you need to start with the person you’re communicating with. Knowing what they need and how you can help them is essential. Understanding how they like to communicate, by phone, email or social media for example is equally important. If you’re not sure where to start give us a call, we can help.
How to reach your customers
There are hundreds of marketing tactics you can try and we’re here to not only help you find the most effective ones, but help you get things done too.
We have the skills, experience and technology in-house to deliver most of the tactics used by our clients. Where we don’t specialise in a specific activity we use companies who have a proven track record of delivering.
Here’s a summary of just some of the tactics our clients are using:
- Effective web design
- Pay per click advertising
- Facebook advertising
- Social media
- Print advertising
- Email campaigns
- Brochure design
What do we do that’s so smart?
We don’t stop at the delivery. You will get the most value from what happens next. Testing & measuring is the key to success with all marketing. By having simple systems in place to monitor and record the source of new customers you can see which of your tactics is working, which tactics give you the highest value and quality leads and which areas need improvement.
You can learn a huge amount by understanding your website visitor activity. Knowing how your customers found you online will help you maximise every opportunity. Learning about how your customers interact with your website will unlock ideas for improving their experience.
Implementing changes based on real information can have a dramatic, positive effect on your conversion rates.
Are you getting the most from your marketing?
We can help you take control of your marketing. If you want to know if you’re getting the best return from your marketing and what you can do to improve it get in touch.
Ask me how my team and I can help you take control of your marketing. Simply complete your details below and I will be in touch to confirm your appointment.
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