For you to know if your website is working you need to use web analytics.
What analytics can do for you
To know if your marketing is effective you need to know:
- How many visitors your website attracts
- Where your visitors come from
- What your visitors do when they arrive, and sometimes more importantly what they don’t do
- What content on your website is engaging with your audience
- Which of your calls to action is working well and which could be improved
- And much much more
Web analytics can answer these and many other questions.
Why is important to know this stuff?
If you are investing time, money and energy into promoting your business, it is likely that you are trying to drive traffic to your website.
This is a typical model of how your customers will find your business:
Your website can be a sales machine for you – even when you’re not in the office!
But, for you to know if it’s working you need to look at the numbers.
Analytics is the key
Analytics will unlock the mystery of which of your marketing investments is giving you the greatest return.
It will show you how simple changes to your tactics – from using social media to a simple change of advert headline – has a direct impact on the number of leads your marketing is generating for your business.
Super charging web analytics
We know that what happens on your website is only part of the picture. What about the phone calls that come directly into your office? They count too!
We will show you how to gather data from other sources and use it in conjunction with your web analytics to assess the true return on investment that your marketing is giving you.
How to get started
If you are ready to uncover the mystery of what your website visitors are doing and how your marketing tactics are working, book your Free consultation now.