MDH Chartered Certified Accountants

“We have definitely won new business as a result of the website redesign”

Michael_HemmeServices:

  • Marketing consultancy
  • Web design

“I started my accountancy business from home with ten clients – and I had a website that was built on a template. It was good while we started off but as we grew, I knew I needed a better one. So I looked at sites I liked – including the one of my business coach, which was built by Sue Bromwich.

She’s more than a website person

I rang her and she came down to our offices to do an initial consultation. My colleague Natalie and I went really deeply into what we wanted with Sue and I realised quite quickly that she’s more than a website person – she’s a marketing consultant.

I love how meticulous she is on consistency

We talked about the dream and the vision as well as the detail and Sue pitched it all together. She helped with our marketing in terms of general strategy and also by introducing a new colour for our logo, which helps us stand out. She redesigned our brochures and a booklet, and applied the new logo consistently across them.

She helped me enormously

Sue also designed the website, including coming up with the icons to make our message clear and concise. We’ve had a bucketful of people comment on our website, saying how nice it is to see an accountant who represents what they are in the flesh. We have definitely won new business as a result of the website redesign and I believe we will continue to do so as we further systemise. What Sue has done also means the foundations have been laid for a further marketing drive – she helped me enormously.

We can measure our ROI on marketing

She helped me define what’s important at what time, and reined me in because sometimes I can charge ahead. She helped me make what was in my head clear to customers and to my team. She also taught me a lot, for example about Google Adwords. We can now get better data from our website and, with clear metrics in place, we can measure our ROI on marketing.

Nothing is ever too much trouble for Sue

Going forward, if I’ve got a marketing problem, Sue will be my first phone call.

It’s so easy to work with her. She really is determined and focused – and her piece de resistance is her enthusiasm and how much she cares.”

Michael Hemme FCCA, Director, MDH Chartered Certified Accountants

www.mdh.me.uk

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